The Shanna label
The Shanna brand does not come out in two big seasons like most labels, but prefers to bring out new designs as and when materials and fabrics arrive, meticulously tracked down in Paris and adding substance to the collection every three weeks. The concept’s strength lies in its very limited series (no more than about fifty examples per design distributed to the various boutiques) and the frequent new designs on offer at the sales points.
Reliable values
The brand is articulated around values such as passion for craftsmanship, ethics and a taste for a job well done. The brand is defined by its superior quality, its originality and ultra-attentive finishing. On the scarves side, the flagship design is an assemblage of four squares of fabric enhanced by fringes, satin, wool… The combination of colours and designs, the mix of prints and materials make a powerful impact.
The word’s out…
Most of the scarves have barely been created before they’re causing a buzz among fashionistas. Shanna scarves blend in everywhere and spice up to the most basic looks. Other warmer, more colourful designs, as well as special editions, come to enrich the collection as trends and seasons come and go.